Energy Marketers of America Applauds Trump Administration’s Crackdown on Unlawful Smoke Shops Selling Illegal Vapes

Washington, D.C., November 12, 2025 – The Energy Marketers of America (EMA), representing thousands of fuel wholesalers, fueling stations and convenience stores, today praised President Trump's decisive crackdown on rogue smoke shops selling illegal, unregulated products—restoring fairness to retail and shielding families and kids from harm.

Legitimate retailers watch these unlawful smoke shops set up shop next door, dodging ID checks, taxes, and safety rules while pushing untested junk to minors. For too long, they operated unchecked. Now, Trump's all-of-government blitz—spearheaded by FDA, CBP, and DOJ—is turning the tide, boosting market integrity and public health.

Key wins: HHS and CBP's record seizure of 4.7 million illegal e-cigs worth $86.5 million—mostly from China. FDA-CBP's $34 million Chicago vape haul earlier this year. New York's Operation Vapers’ Dozen nailed dozens of illicit vape distributors.

State takedowns crush networks: Louisiana's Operation Vape Out—10 arrests, $1M+ seized. Florida's Operation Smoke Signals—27 busted across 20 stores for sales to kids. North Carolina's Operation Smoke and Mirrors—13 shops shuttered, linked to drugs and trafficking. Orange County, CA cops seized hundreds of pounds of contraband from phony retailers.

Illicit vape imports have become a lucrative enterprise for foreign manufacturers, primarily in China, with products featuring candy flavors and bright packaging aimed at children. In contrast, responsible convenience stores train employees to verify ages, pay all required taxes, and sell only compliant products under state and federal law.

The Administration's coordinated enforcement has renewed confidence among legitimate operators. By seizing millions of illicit vapes and closing unlawful smoke shops, it sends a powerful message: the days of selling illicit vapes are over.

EMA urges continued momentum, including sustained coordination and resources for state and local law enforcement on the front lines. Allocating a portion of federal enforcement funds directly to local agencies will enhance investigations, seizures, and prosecutions.

“Honest retailers—family-run, community-based small businesses—seek only a level playing field. Each shutdown of a rouge smoke shop selling illegal vaping products restores fairness to those who play by the rules. Strict enforcement ultimately protects consumers, shields children, and enables law-abiding businesses to thrive,” said EMA President Rob Underwood.

Click here to read the letter.